Bona Fide Artists was founded by Traci Lynn Luthy as a collaborative talent agency offering full-service representation with a strategic approach.
Traci's career began in advertising where she worked on campaigns for major brands including Johnson & Johnson, HomeGoods, Burger King, The Home Depot and Colgate/Palmolive. This background provided a solid knowledge and understanding of marketing, branding and strategy, which she now utilizes in her unique approach to artist representation.
With 15+ years of experience as a talent agent, Traci has booked talent in all areas of the business for such notable clients as HBO, ABC, Amazon Prime, Spike Lee, Saks 5th Ave., Vogue, Gap, Bed Bath & Beyond, Pepsi, Chase Bank, Wyndham Hotels and many others.
Originally from St. Louis, Traci earned her BA from the Xavier University of Louisiana and now resides in New Jersey with her husband and son. Forever influenced by her years living in New Orleans, Traci loves good food, good music and good friends.